CM360 and DV360 CTV video specs

What Google publishes for CTV video in Campaign Manager 360 and Display & Video 360, and — just as usefully — what they do not.

Google CM360 / DV360 CTV

Requirement	What they publish
Container	.mp4 (prefers .mp4)
Video codec	H.264 (preferred)
Video bitrate	H.264 at least 15 Mbps
Resolution	1920x1080 (preferred), 1280x720
Scan and pixels	progressive only, square pixels
Frame rate	23.98, 25, 29.97 (constant only)
Audio codec	PCM, AAC
Audio bitrate	at least 192 kbps
Sample rate	48 kHz
File size	up to 1 GB

Not published: loudness or true peak. Nothing is asserted where the platform is silent.

Verified against the live page. Google publishes no loudness, channel, or bit-depth requirement here, so none is asserted; the measurements panel still reports loudness. Bitrates vary by publisher: these are the mezzanine figures. VPAID/MRAID and FLV/WebM are unsupported on CTV.

Google publishes no loudness rule here at all

There is no target LKFS and no true peak limit in this spec. That is worth stating plainly, because a guide that fills the gap with −24 LKFS is inventing a requirement Google has not made. If your master has to satisfy a loudness number, it is coming from the publisher or the broadcaster, not from CM360.

The bitrate figures here are the mezzanine ones. Publishers vary, and VPAID, MRAID, FLV and WebM are not supported on CTV.

Where these numbers come from

Every value above was read off the platform's own published page or document and carries the date it was read. Nothing here is inferred, and where a platform publishes no rule this page says so rather than filling the gap.

Google CM360 / DV360 CTV, read 1 September 2026

Specs move. If you are reading this long after those dates, check the source before trusting a number.

Know it passes before you deliver it

SpotCheck is a free Mac app that checks a video against these specs for you.

Download for macOS What it checks

Free. Apple silicon, macOS 14 or later. By downloading you agree to the license agreement.